顧客管理装置、顧客管理プログラム及び顧客管理方法

Customer management device, program and method

Abstract

【課題】ダイレクトメールの送付を効果的に行う。 【解決手段】判定部が、買上明細TBに基づいて、実施予定の催事において出品予定の商品が、催事開催期間に売り切れる可能性があるか否かを判定し(ステップS12、S14)、判定の結果売り切れる可能性がある場合に、決定部が、DM効果情報TBに基づいて、顧客の催事における来店時期の指標値(DMレスポンス)を決定し(ステップS20)、抽出部が、来店時期の指標値(DMレスポンス)に基づいて、ダイレクトメールを送付する顧客を抽出する(ステップS22)。 【選択図】図7
PROBLEM TO BE SOLVED: To provide a customer management device, program and method capable of effectively sending direct mails.SOLUTION: A customer management device includes: a determination unit for determining whether or not there is the possibility that goods to be exhibited in a scheduled event are sold out during an event holding period, based on a purchase detail TB (Steps S12 and S14); a determination unit for, when there is the possibility of a sold-out as the result of the determination, determining an index value (DM response) of a visiting period of customers during the event, based on DM effect information TB (Step S20); and an extraction unit for extracting customers to which direct mails are sent, based on the index value (DM response) of the visiting period (Step S22).

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